hannah harper
BRAND
MARKETING
Case Studies
Translating heritage, culture, and place into brands people want to belong to.
01 Brand Evolution
Following the departure of JW Bennett’s Founder & Creative Director, the brand entered a period of ownership and creative transition. Working closely with new ownership, I helped evolve the brand from a strong founder-led story into a broader lifestyle narrative centered on the client experience. Through paid advertising, creative direction, campaign and content strategy, and strategic partnerships, the brand expanded its point of view while strengthening its position as a luxury, distinctly Mountain West hatmaker.
Brand Strategy / Creative Direction / Campaign Development / Content Strategy / Partnerships
-
Refined Brand Identity
-
Developed Consumer-Centered Content Strategy
-
Enabled Consistent Expression
02 Campaign Strategy
Where creative provocation meets disciplined execution. My approach to campaign strategy unifies concept development, targeted media, and cultural relevance to transform brand messaging into compelling consumer action.
-
Developed Integrated Campaign Strategy
-
Directed Seasonal & Editorial Storytelling
-
Led End-to-End Creative Execution
03 Content Strategy
I cultivated a digital environment where aesthetic intuition met analytical intent. I translated heritage and identity into cohesive narrative architectures that drove brand equity and deepened community engagement.
-
Led End-to-End Content Development
-
Built Cross-Channel Content Strategy
-
Drove Measurable Growth
04 Strategic Partnerships
Curating synergetic alliances that amplify brand reach without compromising identity. I bridge the gap between creative vision and shared commercial goals, securing authentic partnerships that elevate brand equity and capture new audiences.
-
Developed Strategic Brand Partnerships
-
Negotiated Collaborative Opportunities
-
Expanded Brand Reach & Relevance
